Mission X-Sell
Team Member Educational Campaign

Wells Fargo International Cross Sell needed to educate team members in five lines of business of the product offerings in each of the other lines.

In a previous campaign, printed quizzes were sent out with a response rate of approximately 8%, and printing and fulfillment costs around $40,000.

We suggested moving the campaign online, using a Flash-based quiz sent out four times in 2008, with a printed mailer kicking-off the program. Response rate went up to 44%, and the cost when down by $38,000.

Mission X-Sell
231456789101112
131415161718192021222324

In just one conversation, they were able to decipher just what we were after for the design of our new magazine and within days had a mock-up that was perfectly in sync with what we wanted to produce.

- Katherine Bode, One Taste Urban Retreat Center, San Francisco