Wells Fargo International Financial Services
Brand Identity and Collateral System

Wells Fargo International Financial Services addresses very specific audiences with needs that are very much outside of retail banking. Yet, their materials must still adhere to the Wells Fargo enterprise-wide brand standards.

We devised a map illustration from international currencies forming the land masses, which works well within the greater system. The collateral system includes materials in five business lines and several languages.

Wells Fargo International Financial Services
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In just one conversation, they were able to decipher just what we were after for the design of our new magazine and within days had a mock-up that was perfectly in sync with what we wanted to produce.

- Katherine Bode, One Taste Urban Retreat Center, San Francisco