National Rice Company
Identity, Print and Website Design

After a century in business, this rice broker changed its name. While at B+A, we created a new visual identity that mirrored the company philosophy. Elegant typography paired with graceful, understated imagery work well to communicate the personality of the brand.

In launching the new brand, we rolled out a completely redesigned website showcasing National Rice Company’s more than 200 products in 20 product categories. We also added an e-commerce element which allows buyers to order product samples.

National Rice Company
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In just one conversation, they were able to decipher just what we were after for the design of our new magazine and within days had a mock-up that was perfectly in sync with what we wanted to produce.

- Katherine Bode, One Taste Urban Retreat Center, San Francisco