Bayview Hunters Point YMCA
Identity Brochure

The Bayview Hunters Point YMCA needed an identity brochure to increase their visibility in the commmunity and attract new members, donors, and program leaders.

Since it is the people that the YMCA serves who give the YMCA its loudest voice, we decided to eliminate almost all text from the brochure except for quotations from the kids, parents and seniors who participate in the programs. Using photography from parents and program leaders gave this piece a strong personality which captured the essence of the Y.

Bayview Hunters Point YMCA
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In just one conversation, they were able to decipher just what we were after for the design of our new magazine and within days had a mock-up that was perfectly in sync with what we wanted to produce.

- Katherine Bode, One Taste Urban Retreat Center, San Francisco