Design Process

Five Alternatives to the Creative Brief

Five Alternatives to the Creative Brief

Let me tell you a story about the very first creative brief in history. Legend has it, that after it was written and handed to the person it was intended for, it was immediately crumpled up and thrown away. The [...]

Photograph by Thomas Hawk. Some modifications to original were made.

Design, Clairvoyance, and IKIWISI

If you’re a designer, you’ve heard the phrase, “I’ll know it when I see it,” a phrase sometimes used by a client or stakeholder to suggest that the designer is failing to meet the mark with their designs, without describing [...]

Getting Your Stakeholders to LOVE Your Next Project

Getting Your Stakeholders to LOVE Your Next Project

Has this ever happened to you? You (or your team) have been working on a design project, you’ve shown concepts and have gone through a few rounds of revisions on design and content – only to be sent back to [...]

Why Your Creative Briefs (ahem) Are Garbage

Why Your Creative Briefs (ahem) Are Garbage

Everyone talks about Creative Briefs. Ok, so that’s not true. But design teams sometimes mention them – like ”I can quite literally feel the life force being sucked out of me by this creative brief that the marketing team wrote” or [...]

Are You Getting the Most From Your Design Team?

Are You Getting the Most From Your Design Team?

Have you ever had the feeling that your designer was giving you attitude? Have you ever felt that your criticisms were not being well- received? I recently had an experience with a client that left me feeling rather peeved, and [...]

Flash Holiday eCards in 3 Days! – A Case Study

Flash Holiday eCards in 3 Days! – A Case Study

Being responsive to our clients’ needs is something we treat as a top priority. So when one of our regular clients, Wells Fargo International Financial Services asked if we could produce a Flash/Video-based holiday eCard for them in three days, [...]

The Content Dilemma, a story of bravery

The Content Dilemma, a story of bravery

One of the biggest challenges for organizations faced with designing a brochure is deciding what content to include. Some companies feel that the brochure should contain every last fact about the company, others try to weave a story that leads [...]