Brad Squires

Brad Squires

Brad Squires is the founding principal of the San Francisco based design firm Bold Type Design. He manages projects for a wide variety of clients, mostly large businesses. Brad has noticed that projects within certain types of corporate cultures move along quickly, with teams that function in that ideal state of "flow" while other corporations have cultures which seem to dwell always behind the deadline. In his work with Bold Type Design, Brad Squires and his team apply fundamental principles for moving projects along to successful conclusions on-time and within budget. Read more at www.bold-type.com

Your Leadership and the Death of Innovation

Your Leadership and the Death of Innovation

Business is tough. The business environment these days is like a living, breathing, 3D, interactive, science fare demonstration of the concept of evolution. It is survival-of-the-fittest in action. Organizations are searching the murky waters for a competitive advantage, business gurus [...]

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You’ve Launched Your New Website. Now What?

Your new website just launched…and it’s purring away nicely out there on the web. It perfectly communicates your brand and the value you offer, and it’s a thriving hub of engagement, gathering up all those who receive your email newsletters, [...]

Creating email templates for every purpose

How To Be the Coolest Email Marketer on Your Block

Have you ever wondered what it would take to be the coolest email marketer around? Really? Never? Huh, well then I guess it’s just me. But if you ever do decide to start impressing the ladies (or gents – whatever) [...]

The Power of a Winning Headline (and how to write one)

The Power of a Winning Headline (and how to write one)

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” These words from the king of the headline himself, David [...]

Redesigning Your Website?How You Can Get the Best Value

Redesigning Your Website?How You Can Get the Best Value

How much does a website cost to redesign? If you posed this question to a hundred different web designers, you probably wouldn’t be too surprised to get a hundred different answers. But you might be surprised by how much those [...]

How to Extract Images from Word Files

If you’re a designer, chances are pretty good that a client has, at some point, given you a Microsoft Word file containing all of their content for a brochure, including images. It is also likely that your client didn’t have [...]

Are Your Email Newsletters Being Ignored?

Email newsletters have become one of the staples of online marketing. In a recent survey by the email distribution company, ConstantContact and cited by the Wall Street Journal, 36% of businesses say that email newsletters are the single most successful [...]

How to REALLY Use Twitter

How to REALLY Use Twitter

Here’s a really tough question for you business owners out there: Why are you on Twitter? Why do I ask? I mean, all businesses need a social presence, right? That is, after all, what they tell us. We know that [...]

Are You Getting the Most From Your Design Team?

Are You Getting the Most From Your Design Team?

Have you ever had the feeling that your designer was giving you attitude? Have you ever felt that your criticisms were not being well- received? I recently had an experience with a client that left me feeling rather peeved, and [...]

Flash Holiday eCards in 3 Days! – A Case Study

Flash Holiday eCards in 3 Days! – A Case Study

Being responsive to our clients’ needs is something we treat as a top priority. So when one of our regular clients, Wells Fargo International Financial Services asked if we could produce a Flash/Video-based holiday eCard for them in three days, [...]