Brad Squires

Brad Squires

Brad Squires is the founding principal of the San Francisco based design firm Bold Type Design. He manages projects for a wide variety of clients, mostly large businesses. Brad has noticed that projects within certain types of corporate cultures move along quickly, with teams that function in that ideal state of "flow" while other corporations have cultures which seem to dwell always behind the deadline. In his work with Bold Type Design, Brad Squires and his team apply fundamental principles for moving projects along to successful conclusions on-time and within budget. Read more at www.bold-type.com

Five Alternatives to the Creative Brief

Five Alternatives to the Creative Brief

Let me tell you a story about the very first creative brief in history. Legend has it, that after it was written and handed to the person it was intended for, it was immediately crumpled up and thrown away. The [...]

Photograph by Thomas Hawk. Some modifications to original were made.

Design, Clairvoyance, and IKIWISI

If you’re a designer, you’ve heard the phrase, “I’ll know it when I see it,” a phrase sometimes used by a client or stakeholder to suggest that the designer is failing to meet the mark with their designs, without describing [...]

Increasing Your Influence as an In-House Designer

Increasing Your Influence as an In-House Designer

  “Say, you’re [ ... ], right? What is it that you do again?” “I’m a designer. I just developed an entire campaign for your team last week, remember?” “Oh! Right! You make things look pretty!” Encounters like this, which [...]

Getting Your Stakeholders to LOVE Your Next Project

Getting Your Stakeholders to LOVE Your Next Project

Has this ever happened to you? You (or your team) have been working on a design project, you’ve shown concepts and have gone through a few rounds of revisions on design and content – only to be sent back to [...]

Why Your Creative Briefs (ahem) Are Garbage

Why Your Creative Briefs (ahem) Are Garbage

Everyone talks about Creative Briefs. Ok, so that’s not true. But design teams sometimes mention them – like ”I can quite literally feel the life force being sucked out of me by this creative brief that the marketing team wrote” or [...]

3 Cool Things You Can Do With PowerPoint

3 Cool Things You Can Do With PowerPoint

Whether you’re one of those people who thinks PowerPoint is evil, or you can’t live without it for crafting those persuasive business presentations of yours, you probably agree that this ubiquitous presentation tool isn’t going away anytime soon. And you’ve [...]

Design’s Seven Suckiest Time Sucks of All Time

Do your design projects take waaaay too long to complete? No matter what you do, or how you approach the process, is there always some hold-up preventing you from meeting your projects’ deadlines? Design strategist Brad Squires, who has spent [...]

By Air Force photo by Senior Airman Joe Laws, taken from en:wp, uploaded by Dorbie [Public domain], via Wikimedia Commons

What is a Landing Page?

By Air Force photo by Senior Airman Joe Laws, taken from en:wp, uploaded by Dorbie [Public domain], via Wikimedia Commons We spend a lot of time, here at Bold Type Design, talking about landing pages with our clients, and explaining [...]

Caïn by Henri Vidal, Tuileries Garden, Paris, 1896. Wikimedia Commons

10 Things a Marketing Company Should Never Do

According to Ad Age (from a study conducted back in oh, 2007), there are over 20,000 marketing agencies in the U.S. alone. And every one of them is looking for a competitive edge these days. Perhaps your firm is lucky [...]

The Boundless Joys of Limitations

The Boundless Joys of Limitations

For those of you who are feeling hemmed in by constraints, this one’s for you. This one’s about why you should remember to love those brand guidelines, those corporate standards, and even those persnickety stakeholders of yours — because in [...]